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The following 5 Small Business Success Strategies can help you small business grow in no time.
It is exciting to be a business owner, for me I am not just a business owner, I am a business owner helping others become business owners and over the years I have taught many of them these Small Business Success strategies you are about to learn. For a lot of people, owning their own business is one great dream they have in mind but unfortunately not all will see that dream come to pass except they commit to paying the price and doing what it takes.
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[quote]Remember the saying, nothing good comes easy[/quote]
Below are 5 Small Business Success Strategies
1. Develop your USP (unique selling proposition)
It does not matter what your business is or in what industry you operate, you’ve got to stand out from the crowd by creating a compelling USP that sells you and the business almost instantly. The starting point of developing a USP is to ask yourself questions such as;
- what is my passion?
- who do I want to serve?
- who are my potential customers?
- what do they need?
- what can I offer?
- will they be willing to pay?
- how much? etc,
The list of questions can go on and on from this point. This is a key small business success strategy I advice you to learn and practice.
2. Develop your Elevator pitch
Can you explain your business in 60 seconds? Imagine, lodging in one of the Hilton hotels and there you are in an elevator and suddenly it slides open and a top executive of a company you have been trying to do business with steps in, what will be your reaction? Are you going to wait for the perfect day? or would you swing into action and use your neatly crafted elevator pitch to introduce yourself or your business? If you are like me, I bet you’ll maximise every bit of that opportunity.
[quote]Remember, opportunity is a haughty goddess – the Richest man in Babylon[/quote]
3. Develop a Testimonial system
Do you want to experience small business success? Then you’ve got to develop a testimonial strategy. It does not matter when or where, get into the habit of asking (begging on your knees) for testimonials as long as your product or service delivers on its promises. Get them to write about it but it is preferable if they agree to do a 60 seconds video for you, because pictures speak a thousand words and videos a whole lot more. Having testimonials from satisfied customers is one small bsuiness success strategy that will take your business to the next level.
Testimonials do play an extremely important role for small businesses especially in areas such as PR, advertising etc.
4. Develop an Upselling strategy
Upselling is one of the most successful small business success strategies. A classical example of how I upsell is when I talk about my Natureline business to a prospect, I focus only on the Tyre Safety Solution product and when the client is satisfied, I then introduce him or her to the Fix Energy Teas or any other products. Well this is me, you find ways to upsell. I am not saying that you should lose focus and crete another line of business when the 1st line is still struggling, all you need to do is become an affiliate of a business that has a non-competing line – I recommend Natureline Solutions. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the band wagon. Why? Because it works!
If your customers already know that you have quality products that meets their needs, they will trust you again and again. Think about it… it is a lot easier to prospect someone you already have some sort of relationship with. Use every opportunity you have to increase your sales and learn to maximize your economic power of influence.
5. Develop the Benefits story
Have you heard the words that we mostly buy with our emotions? Ask the Mercedes Benz dealer what he sells? I bet he won’t say a car, rather he will begin with the benefits or status of having a mercedes benz.
People pay you because they want to enjoy the “perceived” benefit of your products or services. A wrist watch is a wrist watch, why do I have to buy a cartier? Simply, the makers create the feeling of the many benefits one can derived from owning a cartier wrist watch.
When developing your product or service benefit story, learn to use pictures, because picture they say speaks a thousand words. Always put the benefits of your small business in the mind of your potential and existing customers.
